Tag - trends

Fashion Trends: On, Off, and Adjacent

Fashion Trends: On, Off, and Adjacent

Although fashion trends are no longer dictated, design houses spend a great deal of time and money trying to predict trends and/or set them into motion. Designers looking to find their place in the market must know whether they intend to be on-trend, trend-adjacent, or off-trend altogether. They must consciously decide whether they will lead, follow, or ignore a trend....